Yes, I am a fan of LOR, yes, I am a fan of the GOT, Yes, I am a fan of epic, fantasy and science fiction movies, I am also a fan of Tolkien, Bradbury, Asimov and board games, but above all that, I am a UX, UI and graphic systems designer, I come from a trajectory of more than 20 years as a Creative and Art Director.

I worked for advertising agencies such as Young & Rubicam, Leo Burnett, Publicis and EuroRSCG based in Mexico, developing ideas for advertising campaigns for brands such as Peugeot Mexico and Worldwide, Citi Bank, Banamex, Bacardi, DirecTV, FUD, Haägen Dasz, Liverpool, among others.

As an agency partner, I coordinated the creative work of RO2, LAB Comunicaciones and MAN creative agency, Developing Brand Communication and advertising campaigns for clients such as Peugeot Mexico, Emporio San Paolo, Banco de México, Casas GEO and BlackBerry Latam, among others.

I worked as a freelance with packaging design projects, brand and interface design for clients such as EDOMEX (state identity), Snack Chic (packaging and network communication), Megachef (sub-branding and graphic brand and product identity), SMAC (institutional page and event microsite) UAICEL (RRSS), Google My Business (UX research – assistant).

My passion is to create powerful brands, with a well planned, congruent and strong visual identity with an empathic communication that approaches closely to their customers or users as well to make easy and pleasurable the interaction with all their products.